Privacy Policy

Privacy Policy - Private Pharma Ltd


If you do not agree to the Private Pharma Ltd Terms of Service (ToS) as posted here on this website, please do not use this site or any services offered by this site. Terms and policies can change at anytime and will be updated on this website when required. Your use of this site indicates acceptance of our ToS including the privacy policy and the company’s general terms and conditions. By using this website (and/or submitting data) to Private Pharma Ltd, you are entering into an agreement with our Privacy policies and agreeing to our full company’s Terms of Service available on our website. If you have any concerns or queries on how we safeguard personal data, please contact us using the contact us page from the website.

How do we collect information from you?

We collect and use your Personal Information in accordance with this Privacy Policy.

  • The majority of the Personal Information we receive and hold will be based on the information you provide to us by: Visiting Private Pharma Ltd
  • Contacting us by telephone, email, social media or other messaging systems, traditional post.

Please do not submit such Personal Information to us if you do not wish us to collect it.

However, please be aware, some Personal Information may include information you voluntarily, but unintentionally provided to us.

  • We also collect from: our websites (the “Websites”);
  • the software applications made available by us for use on or through computers and mobile devices (the “Apps”);
  • cookies (“Cookies”);
  • publicly available information and other resources (I.e Social Media, Credit Check Agencies, etc.).

What Personal Information do we collect?

  • Personal Information we collect about you may include the following for us to provide products and services: General identification and contact information of you: your name; address; email; IP address; telephone details; gender; date and place of birth; physical attributes including photos, your location.
  • Other sensitive information: Patient/client details such as from Prescription records, possible criminal/non-compliance records, and other records from regulatory authorities and associations.
  • Documents and details to verify your identity: I.D documents, utility bills, agency searches.
  • Marketing preferences: enter a contest or prize draw or other sales promotion, or respond to a voluntary customer satisfaction survey.
  • Statistical information: aggregate statistical information about site visitors and users for internal use and for other lawful purposes. Where we provide such information we will provide this in an anonymous format and not include any Personal Information unless for legitimate interest reasons
  • Information from Apps: submit comments to the Site, participate in message boards, blogs, send us emails or any other user generated content facility.
  • Publicly available information (or information you submit to us) in relation to professional history: educational background; employment history; skills and experience; professional licenses and affiliations; educational and professional qualifications.
  • Your professional details you may send to us: For example Qualifications details, Training certificates, Insurance cover, affiliations to associations.

What legal basis do we rely on to process your Personal Information?


On some occasions, Private Pharma Ltd processes your data with your consent as part of becoming a customer with us or by explicit request by yourself (Opt in). You have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.

The processing is necessary to fulfil a contract

Private Pharma Ltd may process your data when we need to do this to fulfil a contract with you, such as offering you with products and services as part of visiting our website or registering with us as a customer.

Legitimate Interest

Private Pharma Ltd also processes your data when it is in our legitimate interests to do this and when these interests are not overridden by your data protection rights as per GDPR rules.

  • Our legitimate interests include: ensuring the security and integrity of our Services and in ensuring that our Websites and Apps operate effectively;
  • offering and supplying goods and services to our customers;
  • protecting customers, employees and other individuals and maintaining their safety, health and welfare;
  • promoting, marketing and advertising our products and services;
  • sending promotional communications which are relevant and tailored to individual customers;
  • understanding our customers’ behaviour, activities, preferences, and needs;
  • improving existing products and services and developing new products and services;
  • handling customer contacts, queries, complaints or disputes; and
  • fulfilling our duties to our customers, colleagues, shareholders and other stakeholders.
  • The processing is necessary because of a legal obligation that applies

Private Pharma Ltd may process your data to comply with our legal and regulatory obligations eg preventing, investigating and detecting crime, fraud including working with law enforcement agencies, suppliers/manufacturer's, I.D check agencies and so on.

Who do we share your Personal Information with?

Consultants, Contractors, Self-Employed workers.

In the course of our business to help provide the products and services we offer, Private Pharma Ltd may make Personal Information available to third parties such as Locum Pharmacists, Self-employed workers and other intermediaries and agents and other business partners.

Our service providers

This includes external third-party service providers, such as accountants, auditors, experts, lawyers and other outside professional advisors; IT systems, support and hosting service providers; printing, advertising, marketing and market research and analysis service providers; document and records management providers; technical engineers; data storage and cloud providers (some based outside of the EEA) and similar third-party vendors and outsourced service providers such as Royal Mail, DPD, etc that assist us in carrying out business activities.

Governmental authorities and third parties

We may share your (or your patient/client’s) Personal Information with governmental or other public authorities (including, but not limited to, regulatory authorities, courts, law enforcement, tax authorities and criminal investigations agencies); and third-party civil legal process participants and their accountants, auditors, lawyers and other advisors and representatives as we believe to be necessary or appropriate: (a) to comply with applicable law (b) to comply with legal process; (c) to respond to requests from public and government authorities (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our group companies; (f) to protect our rights, privacy, safety or property, and that of our group companies, you or others; and (g) to allow us to pursue available remedies or limit our damages.

Other third parties

Occasionally, we may share your (or your patient/client’s) Personal Information with other third parties (Please refer to Information Charter for further details). We will always do this under contract and within UK law including the Data Protection Act and GDPR.

How we use Personal Information?

  • We use Personal Information to do some or all of the following: Communicate with you as part of our business;
  • Send you important information regarding changes to our policies, other terms and conditions, our Websites and Apps and other administrative information;
  • Provide improved quality, training and security and manage other commercial risks;
  • Carry out market research and analysis, including satisfaction surveys;
  • Provide marketing information to you (including information about other products and services offered by selected third-party partners) in accordance with preferences you can express to us. Please be aware you can always change these preferences.
  • Allow you to participate in contests, prize draws and similar promotions, and to administer these activities. Some of these activities have additional terms and conditions, which could contain additional information about how we use and disclose your Personal Information, so we suggest that you read these carefully;
  • Facilitate social media sharing functionality;
  • Manage our infrastructure and business operations, and comply with internal policies and procedures, including those relating to auditing; finance and accounting; billing and collections; IT systems; data and website hosting; business continuity; and records, document and print management;
  • Resolve complaints, and handle requests for data access or correction;
  • Comply with applicable laws and regulatory obligations (including laws outside your country of residence), such as those relating to anti-money laundering and anti-terrorism; comply with legal process; and respond to requests from public and governmental authorities).
  • Establish and defend legal rights; protect our operations or those of any of our group companies or insurance business partners, our rights, privacy, safety or property, and/or that of our group companies, you or others; and pursue available remedies or limit our damages.

International Transfers of Personal Information

Personal Information which you supply to us is generally stored and kept inside the European Economic Area.

How can you manage or delete Personal Information?

When you access our website online (without login), we store some information about you. This is anonymous and used for statistical purposes.

When you create an account and log-in to your 'My Account' area, it is protected by your password and may only be accessed by you.

You can de-activate your account at any time, by contacting us. For Customers who do not have website access such as wholesale customers, you can contact us on managing the information we hold for you. You may also request for our Retention Policy for further details.


Private Pharma Ltd is committed to keeping your personal data safe and secure from unauthorised access to or unauthorised alterations, disclosure or destruction of information that we hold.

  • Our security measures include: - Secure I.T systems in place for our website, app, and other services such as encryption, strong password protections, firewalls, VPN tunnels, and so on.
  • review our information collection, storage and processing practices, including physical security measures as part of the Pharmacy Information Governance rules;
  • restrict access to personal access to personal information to Private Pharma Ltd employees, contractors and agents who need to know that information in order to process it for us and who are subject to contractual confidentiality and processing obligations. They may be disciplined/contract terminated/legal prosecution if they fail to meet these obligations; and
  • internal policies setting out our data security approach and training for employees.

Marketing and Advertising

Online Behavioural Advertising

We partner with third-party specialists so that we can display advertising which is more relevant to you and your interests on our Web sites and apps. We and our network partners (such as Google Analytics) may utilise cookies or web beacons along with other codes such as your Identifier for Advertising (IFA) or Android ID for your phone to better understand your interests from the web pages you interact with and the search terms you use on our site to build a picture of the category of interests or preferences you have and to provide advertisements about goods and services that may be of interest to you. Our network partners do not collect and do not have access to any information from which you can be directly identified such as your real name or address or email. They may, however, anonymously track your Internet usage across other websites in their networks beyond these Sites. If you wish to-opt out of tailored advertising you can do so by contacting us. You can also learn more about our use of cookies and similar technologies and your choices by reading our cookies policy. Please note that if you opt-out you may receive generic advertising (when browsing on our website/apps) that has not been targeted to you and your interests. Please refer to our Cookies Policy for more information.

Direct Advertising and communicating with our customers:

We regularly use emails to communication with our customers with it being a fast form of updating on news and changes. We from time to time use SMS when there is a significant piece of news which may benefit you. We do not use hard copy materials to communicate with our customers on a regular basis due to costs and delays in this form of communication but it can be helpful when a customer’s email settings may block our e-shots. Therefore we use all forms of digital and non-digital communications to reach out to our customers where practically possible however we do encourage our customers to also check our website for the latest information.

E-newsletters, SMS, Social Media, Online messaging, hard copy leaflets, etc

Private Pharma Ltd uses various digital and non-digital forms of direct advertising such as E-newsletters, SMS, Social Media, Online messaging, hard copy leaflets, etc for advertising.

You may opt out of any advertising of Private Pharma Ltd products and services however please be aware this may impact on the effectiveness of how we manage your customer account with us, for example we may promote a new App service to help improve efficiency of handling your customer account or a special discount on a particular product you have purchased in the past but if you have opted out of direct advertising then we would not be able to keep you informed of the products and services you may benefit from.

Marketing Related Communications – processing and consent:

You can contact us for reviewing/updating your content options or if you have access to our website you can update your consent settings via the My Account Page

For Social Media Platforms, you may wish to review your links/tags if you have connected with us and remove yourself from our Social Media groups/pages if you do not wish to be contacted through Social Media for Marketing related material. Please note the company may process your data for Marketing related purposes as part of Recital 47 of the GDPR.

The Marketing material you would receive can be “processed” information based on the data we would collect from you (i.e ordering history, browsing habits) and/or data collected from other third party sources (i.e your company website), etc. Also, the Marketing material you would receive can be from “non-processed” information which would not be based on any background or customised data patterns (i.e traditional direct marketing).

Your Rights

  • You have the following rights: The right to ask what personal data that we hold about you at any time, subject to a fee specified by law.
  • The right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge; and (as set out above) the right to opt out of any marketing communications that we may send you.

If you wish to exercise any of the above rights, please contact us.

Children and minors

Private Pharma Ltd B2B services are not directed towards individuals under the age of eighteen (18). No person under the age of 18 is allowed to access our website due to the nature of some of products we hold such as injectables.



Third Party Privacy Practices

Please note that we are not responsible for the data processing of any Personal Information you disclose to other organisations through our Social Media Pages.

Any Third parties who have received personal information from Private Pharma Ltd have confirmed to adhere to the Data Protection Act / GDPR including any companies outside of the EEA. Please refer to our Information Charter for more details.

Private Pharma Ltd receiving personal data via the patient’s agent and/or 3rd or 4th parties.

  • Some Examples here: You may be a customer/agent who collects personal data on behalf of a patient/client, then forwards the data to Private Pharma Ltd. (i.e. You are the Prescriber, carried out a face to face consultation, then have forwarded the patient’s prescriptions to Private Pharma Ltd).
  • You may be a customer/agent who collects personal patient data via your practitioners and then forwards the prescriptions to Private Pharma Ltd. (I.e You are part of a buying group/association who works with a team of practitioners/prescribers where you are exposed to personal data and then forwarding it onto Private Pharma Ltd).
  • You may be a customer/agent who collects personal data from a prescriber and then forwards the data (I.e prescriptions) to Private Pharma Ltd. (I.e a Nurse running a clinic and working with an outsourced prescriber).

To be clear, any scenario where you are collecting personal data including your colleague’s personal details (I.e practitioner/prescriber) and patient/client personal details and then forwarding it onto Private Pharma Ltd – this would mean you would be jointly responsible for the data subject on handling, storing, transferring the personal data of your patient/client/practitioner/colleague to Private Pharma Ltd.

Therefore, it is extremely important that you, your colleges who work with you including practitioners/prescribers) who are exposed to any personal details must adhere to Data Protection rules including the GDPR; by using Private Pharma Ltd services or submitting data Private Pharma Ltd means you are entering into a declaration that the data you have collected and submitted to us has has been carried out lawfully and within the GDPR rules. If you are not in compliance with GDPR rules then you must cease submitting data to Private Pharma Ltd and inform our D.P.O immediately by emailing:



This is the Cookie Policy for Private Pharma Ltd, accessible from

What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or 'break' certain elements of the sites functionality.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately, in most cases, there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies. This Cookies Policy was created with the help of the Cookies Policy Generator.

The Cookies We Set

  • Site preferences cookies
  • In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

  • This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.
  • For more information on Google Analytics cookies, see the official Google Analytics page.
  • Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.
  • From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.
  • As we sell products it's important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.
  • We use adverts to offset the costs of running this site and provide funding for further development. The behavioural advertising cookies used by this site are designed to ensure that we provide you with the most relevant adverts where possible by anonymously tracking your interests and presenting similar things that may be of interest.
  • Several partners advertise on our behalf and affiliate tracking cookies simply allow us to see if our customers have come to the site through one of our partner sites so that we can credit them appropriately and where applicable allow our affiliate partners to provide any bonus that they may provide you for making a purchase.
  • We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; {List the social networks whose features you have integrated with your site?:12}, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

More Information

Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren't sure whether you need or not it's usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.

For more general information on cookies, please read the Cookies Policy article.

However if you are still looking for more information than you can contact us through one of our preferred contact methods:


Private Pharma Ltd

Unit 320 Woodside Way

Springvale Industrial Estate

Cwmbran, NP44 5BR